About UNC-TV:
UNC-TV is North Carolina's member supported, 11-station statewide television network committed to using telecommunications wisely and imaginatively to inform, educate and enrich all North Carolinians.

"Television has the power to change lives," reads UNC-TV's mission statement. "Public television has the responsibility to change lives for the better...UNC-TV's unique programs and services provide people of all ages with enriching, life-changing television."

UNC-TV's broadcasts include a wide array of locally produced programming, including North Carolina People with William Friday, UNC-TV's longest running program. About 40% of UNC-TV's program schedule features commercial-free and educational programming for children.

UNC-TV also broadcasts many of WRAL-TV's original documentaries, as well as the WRAL-produced children's program Smart Start Kids.

About FESTIVAL:
Each year UNC-TV runs its major fundraising campaign during with winter, with special programming. Hosts of volunteers answer phone lines to take pledges. FESTIVAL 2009 will run from February 21- March 29.

The annual pledge drive features great programming, live in-studio guests, fantastic fun and more.

CBC & WRAL-TV will have their own night at FESTIVAL on Tues, Feb 24th. WRAL-TV personalities will help with in-between programming requests for donations, and staffers from many CBC divisions will help man the phone bank.